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How to Begin Any Prospecting Call

How to Begin Any Prospecting Call

What’s the reason the vast majority of prospecting calls really go south quickly?  Picture this: you finally get that prospect on the phone, but you weren’t expecting them to actually answer. What do I say? What do I say?  This causes more salespeople to...
6 Steps to Customer-Centric Communication

6 Steps to Customer-Centric Communication

It’s not about how we want to communicate. How does your customer want to? I find too many salespeople think that sales is all about emails, emails, emails, social media, emails, emails, social media.  It’s much more than that. If I want my messaging to succeed,...
Shrug It Off: Handling Setbacks in Sales Calls

Shrug It Off: Handling Setbacks in Sales Calls

You can’t prospect for very long without getting jumped. Somebody’s going to be upset at you making a phone call to them, and if you take it personally, it’s going to wear you down.  You have the potential to help people, so don’t let one negative...