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6 Steps to Customer-Centric Communication

6 Steps to Customer-Centric Communication

It’s not about how we want to communicate. How does your customer want to? I find too many salespeople think that sales is all about emails, emails, emails, social media, emails, emails, social media.  It’s much more than that. If I want my messaging to succeed,...
How Consistency Pays Off in Prospecting

How Consistency Pays Off in Prospecting

Forget the early bird. The most persistent bird gets the worm.  Ask yourself: Am I consistent in how I use my time, how I schedule my time? Am I consistent in how I stay engaged with my customers and how I follow up?  Many salespeople struggling to close deals are...