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How to Attract Better Customers

How to Attract Better Customers

To attract high-quality customers and grow your business, implement these ten proven strategies. When you have better customers, you’re able to grow your business. 1. Be referable.  Your best customers are going to come from your existing customers, so make it...
How to Begin Any Prospecting Call

How to Begin Any Prospecting Call

What’s the reason the vast majority of prospecting calls really go south quickly?  Picture this: you finally get that prospect on the phone, but you weren’t expecting them to actually answer. What do I say? What do I say?  This causes more salespeople to...
Why Customers Don’t Want to Buy

Why Customers Don’t Want to Buy

Customers don’t want to buy. Why should they buy anything? What they’re willing to do is spend money to have problems solved.  They have a challenge, a pain, or they have a gain, and they’re looking for solutions. The more I can do to uncover that,...
9 Questions to Evaluate a New Customer

9 Questions to Evaluate a New Customer

Do I move forward with this lead or cut them loose now?  The more complex your sales, the more critical these nine questions are. The deeper you are into B2B, the more critical they are, too.  They still apply to simplistic sales and B2C, but you’re going to...