by Mark Hunter | Feb 26, 2020 | Sales Mindset, Sales Process, Sales Prospecting
If business is a family, then marketing and sales are siblings forced to share the same bedroom. Both think the other one is always invading their space. Both blame the other for missing socks and having shoes that smell. Both think the other one is always trying to...
by Mark Hunter | Feb 19, 2020 | Sales Process, Sales Prospecting
Instead of calling this the 5 selling fundamentals, maybe I should call it, “why Johnny can’t sell.” I’ll forgo that phrase but I will say this: “danger ahead.” If you do without the 5 selling fundamentals, you enter the danger zone of selling. This danger zone of...
by Mark Hunter | Feb 12, 2020 | Sales Process, Sales Prospecting
We’re all guilty of over thinking. There’s no need to over complicate prospecting. Time and time again, I have found that simple works. Best of all, simple can also be the fastest way to accomplish a goal. Succeeding in prospecting is a goal you need to achieve....
by Mark Hunter | Feb 7, 2020 | Profit Maximizing Price, Sales Process, Sales Prospecting
Why are you cutting your price? Cutting your price due to the demands of the customer is stupid! Yes, you read it correctly: it is stupid. The only reason the customer demands you cut your price is because they don’t see enough value in what you’re...
by Mark Hunter | Feb 5, 2020 | Sales Process, Sales Prospecting
As often as you are able to deliver new insights that your prospect finds interesting, you can contact him/her. Contacting a prospect is never about sending the stupid note that says, “did you see my list email?” or worse yet, “I’m just checking in to see if you’re...
by Mark Hunter | Jan 31, 2020 | Sales Process, Sales Prospecting
Are you one of the many salespeople who knows they need to prospect but are afraid to? You rationalize away why the prospect you need to call isn’t going to become a customer. Your mind lights up with countless reasons as to why calling the prospect is a bad idea. You...
