by Mark Hunter | Jun 11, 2021 | Life Lessons, Sales Leadership
Incoming business feels great. Having people who want to buy from you does, too. But when our profits surge, do we keep our measurements in check? I am struck more than ever by the old line, “Volume covers up a lot of sins.” Certainly, you can substitute...
by Mark Hunter | Feb 19, 2020 | Sales Process, Sales Prospecting
Instead of calling this the 5 selling fundamentals, maybe I should call it, “why Johnny can’t sell.” I’ll forgo that phrase but I will say this: “danger ahead.” If you do without the 5 selling fundamentals, you enter the danger zone of selling. This danger zone of...
by Mark Hunter | Apr 23, 2019 | Profit Maximizing Price, Sales Leadership
For some reason, salespeople are quick to believe that somehow cutting a price is not going to impact their company much. Big mistake! When we cut a price to secure a sale, two big mistakes are being made. The first mistake is the loss of profit. Unless there is...
by Mark Hunter | Apr 22, 2019 | Profit Maximizing Price, Sales Leadership
Would you rather be sold something or would you rather buy something? Nobody wants to be sold something but they do want to buy. The question is, why do they want to buy? The answer-they want to gain something. Breaking this down more means customers are really...
by Mark Hunter | Apr 17, 2019 | Uncategorized
Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the...
