Instead of calling this the 5 selling fundamentals, maybe I should call it, “why Johnny can’t sell.” I’ll forgo that phrase but I will say this: “danger ahead.” If you do without the 5 selling fundamentals, you enter the danger zone of selling. This danger zone of...
For some reason, salespeople are quick to believe that somehow cutting a price is not going to impact their company much. Big mistake! When we cut a price to secure a sale, two big mistakes are being made. The first mistake is the loss of profit. Unless there is...
Would you rather be sold something or would you rather buy something? Nobody wants to be sold something but they do want to buy. The question is, why do they want to buy? The answer-they want to gain something. Breaking this down more means customers are really...
Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the...
In my book “High-Profit Selling,” I talk a lot about how to maximize your price and not cave in to the customer. Once you start to cave in, it’s amazing how low you will go and how frequently you will do it. I have never met a salesperson who only...
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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