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Sure, we’ve all heard that salespeople need to focus on “benefits,” not “features.”

But if you really want to succeed in sales, you better focus instead on your customer’s outcomes.  When you do this, you will be able to close faster and at better profit margins.

Check out the below video to see what I mean about outcomes rather than benefits:

Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. 

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