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How Much Value Do You Personally Bring to Your Customers?

  Do you bring value? How do you know you bring value? Do your competitors bring more value than you? These aren’t flippant questions. They’re serious and they deserve some real thinking. Your customers are looking for value. They expect it not only from what they’re...

Are You Wasting Your Customer’s Time?

  Recently I bought a new car, and I will admit that buying a car is not something I relish. The last thing I want to do is to spend more than 10 minutes buying it — OK, maybe 20 — but that’s it. I’m not a car nut, and truth be told, I couldn’t...