by chris | Nov 2, 2012 | Profit Maximizing Price, Sales Mindset, Sales Process, Sales Prospecting
You’re all set to increase your price and then you get cold-feet. It happens all the time and not just with small companies, but with corporate giants. I can tell you it happens because I’ve personally experienced this with both small companies and global...
by chris | Jul 11, 2012 | Profit Maximizing Price
An easy way to get a customer over the price hurdle is by having two pricing options — one higher priced and the other one set at your regular price. Retailers are very good at using this technique, and whether you’re in a B2B or B2C environment, the...
by chris | Jan 24, 2012 | Profit Maximizing Price
The best way to increase your profit is by increasing your prices. Sounds pretty straight forward, but for far too many people, the idea of raising prices is absolutely scary. It seems the most popular way to try to increase profit has been by cutting expenses. ...
by chris | Dec 13, 2011 | Profit Maximizing Price
For many companies, the ability to delay a price increase is no longer an option. The only option that is left is to take a price increase. One of the biggest challenges is to then ensure the sales force believes 100% in the increase. I’m a firm believer in the...
by chris | Sep 6, 2011 | Profit Maximizing Price, Sales Motivation, Sales Process
We’ve all had customers who threaten to leave if we raise prices. I sure hope you’ve been following my series on this, because I’ve been looking at questions you have to ask yourself when a customer makes such a threat. (For the questions...
