by Mark Hunter | Feb 26, 2020 | Sales Mindset, Sales Process, Sales Prospecting
If business is a family, then marketing and sales are siblings forced to share the same bedroom. Both think the other one is always invading their space. Both blame the other for missing socks and having shoes that smell. Both think...
by Mark Hunter | Feb 24, 2020 | Sales Mindset, Sales Motivation
Guess what? Your customer is most likely not thinking what you’re thinking. A couple of months ago, I worked with a sales team on building a prospecting plan. The plan was to focus on old customers, prospects who had never been customers, and other lists of “lousy”...
by Mark Hunter | Feb 19, 2020 | Sales Process, Sales Prospecting
Danger ahead… If you do without the 5 selling fundamentals, you enter the danger zone of selling. It’s the intersection of extreme negotiation, heavy discounting, lost sales, and bad prospects. The 5 selling fundamentals are what you need do in every...
by Mark Hunter | Feb 14, 2020 | Sales Leadership, Sales Mindset, Sales Process
In my new book A Mind For Sales, I discuss how important it is for you to have the right mindset, but it’s not only about your mindset, it also has to do with the customer’s mindset. What is the level of trust you have with your customer, and what is the level of...
by Mark Hunter | Feb 7, 2020 | Profit Maximizing Price, Sales Process, Sales Prospecting
Why are you cutting your price? Cutting your price due to the demands of the customer is stupid! Yes, you read it correctly: it is stupid. The only reason the customer demands you cut your price is because they don’t see enough value in what you’re...