The holidays are rapidly approaching! Start making your plans now as to how you want to acknowledge and thank your customers for the holidays. Be sure to consider the ones they celebrate in addition to your own traditions.
I’m always amazed at how often I hear of salespeople scrambling at the last minute to come up with holiday gifts and, after it’s all said and done, they’ve had to spend much more time in December than it would have taken if they had done it in October. If you get it done now, you’ll be more likely to come up with something that has a greater impact at a lower cost. Plan ahead!