Passion is the missing ingredient for a whole lot of failed sales calls. It’s amazing how many times I receive phone calls or e-mails from sales people complaining about how they can’t close enough sales. The single biggest reason continues to be a complete lack of passion, not for the company the sales person works for, but for helping the customer succeed. In the long run, the best sales person will always be the one who passionately cares about the success of their customer.

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