fbpx

A reader recently wrote:  “The truth is sales are down….. and other creative efforts have produced little results.”

The Sales Hunter’s Response:  “The industry you’re in is certainly being hit by the economy.  I keep telling all of my clients the economy will turn around.  It always does.  If you cut sales or advertising in a soft market, you won’t be able to fully leverage the market when it comes back.  In addition, you really can’t identify the turn in the market until after it’s already occured, and by then it’s too late to capture all of that early business which also tends to be at a higher margin.  Therefore, I tell clients that in a soft market you need to target your advertising and marketing efforts to ensure that you are creating enough continuity with clients and prospects that they have the confidence they need to call you. 

Sales is Leadership and Leadership is Sales …. 

Subscribe and Get Your 50 Prospecting Truths E-book Today!

Each week I send out fresh sales tips and tricks to help you get ahead. I do this because I want to help you help your customers. Jump on our email list and get the latest. 

Thank you, for subscribing. Your E-Book will be delivered to your email inbox soon. I work hard to bring you content that will move the needle! Great selling.

Share This