fbpx

Great article in the Wall Street Journal on July 1 (http://bit.ly/9gur3R)  regarding the use of key words and their impact on sales.

Long-story short, the article talks about how one company did a pay-per-click strategy around key words and it worked and another company tried it and failed.  My take is very simple: Don’t do pay-per-click unless you absolutely know the words you’re going to buy are absolutely perfect.  The right strategy is to be at the top of the rankings based on the quality of the information on your website.  Yes, it takes more time, and yes, it takes more work, but in the end, people place a  lot more weight on organic search results than the pay per click results.

Subscribe and Get Your 50 Prospecting Truths E-book Today!

Each week I send out fresh sales tips and tricks to help you get ahead. I do this because I want to help you help your customers. Jump on our email list and get the latest. 

Thank you, for subscribing. Your E-Book will be delivered to your email inbox soon. I work hard to bring you content that will move the needle! Great selling.

Share This