What?! That’s what you’re thinking after reading that headline.
You’re asking yourself, “How can I sell more at a higher price when I’m already getting rejection at the price I’m at?”
Here are 5 reasons why you can and will sell more AFTER you raise your price:
1. Customers will see you differently.
A higher price point shifts how people view you and what you’re selling. Subconsciously, this gets the customer thinking differently about how you can help them.
2. A higher price forces you to re-examine your value proposition.
Once you know your price point is higher, you will modify and sharpen your selling skills to be more value-oriented versus price-oriented.
3. A higher price will cause some prospects to fall off the radar screen faster, allowing you to spend more time with better prospects who can and will buy from you.
The ones who fall off your radar screen never were going to turn into customers even at your lower price. All they were really going to do is take up your valuable time.
4. Selling at a higher price means you’re now dealing with a higher level of customer who understands value and in turn will be far more likely to provide you with better referrals.
The referrals they provide will be prospects who have a similar profile, resulting in high-potential prospects.
5. Selling at a higher price will provide you with more profit, which you can then use to further sharpen your marketing process.
Better marketing allows prospects and customers to see you in an even better light. The higher the image you convey, the greater the price you will be able to obtain.
There they are: 5 reasons why you can and will sell more after you raise your price. Quit being afraid of what might happen if you raise your price. Go for it and do it with confidence.
Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.