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The 5 Selling Fundamentals

The 5 Selling Fundamentals

Instead of calling this the 5 selling fundamentals, maybe I should call it, “why Johnny can’t sell.”  I’ll forgo that phrase but I will say this: “danger ahead.”  If you do without the 5 selling fundamentals, you enter the danger zone of selling. This danger zone of...
The 6 Myths of Prospecting

The 6 Myths of Prospecting

Maybe I should call this article, “fairy tales too many salespeople believe.” In my book, High-Profit Prospecting, I call out 6 prospecting myths. For many salespeople, these are more than myths but instead false facts they want to believe. They want to believe them...

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