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High-Profit Selling Book

High-Profit Selling

Win the Sale Without Compromising on Price

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins.

These short-term approaches are destructive to the long-term sustainability of their business.

High-Profit Selling helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price. Success comes only to those focused on “profitable sales.”

This eye-opening book shows readers how to:

  • Avoid negotiating
  • Actively listen to customers
  • Match product/service benefits with the customer’s needs and pains
  • Confidently communicate value
  • Successfully execute a price increase with existing customers
  • Ensure prospects are serious and not shopping for price

Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strengthen their relationships and increase their bottom line.