Do you know what the top 10 benefits are that you offer your customers?

Can you state them off the top of your head?

Are they benefits you’ve come up with or are they the benefits your customers have told you?

What are the top 10 benefits of your customer’s customers?

When I work with salespeople, I love asking these questions.   Most salespeople have a hard time answering these questions and in particular the last two questions.   I can’t emphasize enough the importance of knowing the answers to the last two questions, and you’re only going to know the answers by asking your customers and your customer’s customers.   My rule is simple: It’s not a benefit until the customer tells you it’s a benefit.

Download the Ultimate Email Prospecting Guide today!

Enter your information and we'll immediately send you our most popular download, and add you to our weekly Sales Tip newsletter.

Thank you, for subscribing. Your E-Book will be delivered to your email inbox soon. I work hard to bring you content that will move the needle! Great selling.

Share This