by chris | Nov 8, 2017 | Sales Process
Yes, you can fire a customer and you need to fire more than just one! The end of the year is a perfect time to be honest with yourself and your business. How much time do you spend on customers that are doing nothing but taking time away from you that would be better...
by chris | May 6, 2015 | Profit Maximizing Price, Sales Process
Yes, there are some rules of pricing, particularly if you are taking a price increase. You know you have to increase prices with a customer. If you do it correctly, you’ll protect your profit and continue to provide the customer the value they want....
by chris | Oct 3, 2014 | Profit Maximizing Price, Sales Process
You know you need to take a price increase. Costs are up and your profit margins are getting squeezed way too much. Taking a price increase is the right approach, but you’re still hesitant in taking one for fear of losing business. You are concerned that a price...
by chris | Sep 25, 2014 | Profit Maximizing Price
Yes, they did it again, they raised the price of my grande coffee $ .15 Hey, they didn’t go up a nickel or even a dime. They increased it by $ .15. The amount got me thinking about a basic principle of raising a price that I talk about in my book, High-Profit...
by chris | Jun 25, 2014 | Profit Maximizing Price, Sales Process
Whenever a salesperson asks me about the “best” time to implement a price increase, my quick answer is, “Right now!” Of course, after I say this, the salesperson wants me to back up my response, which is a good opportunity for me to tell them that whenever they take a...
