by Mark Hunter | Feb 2, 2022 | Sales Process
All salespeople, at one time or another, have had their price challenged. What do you do when that situation arises? As much as everyone in sales would like to consider themselves “great closers,” in reality, many are weak when it comes to this important skill. ...
by chris | Nov 8, 2017 | Sales Process
Yes, you can fire a customer and you need to fire more than just one! The end of the year is a perfect time to be honest with yourself and your business. How much time do you spend on customers that are doing nothing but taking time away from you that would be better...
by chris | May 6, 2015 | Profit Maximizing Price, Sales Process
Yes, there are some rules of pricing, particularly if you are taking a price increase. You know you have to increase prices with a customer. If you do it correctly, you’ll protect your profit and continue to provide the customer the value they want....
by chris | Oct 3, 2014 | Profit Maximizing Price, Sales Process
You know you need to take a price increase. Costs are up and your profit margins are getting squeezed way too much. Taking a price increase is the right approach, but you’re still hesitant in taking one for fear of losing business. You are concerned that a price...
by chris | Sep 25, 2014 | Profit Maximizing Price
Yes, they did it again, they raised the price of my grande coffee $ .15 Hey, they didn’t go up a nickel or even a dime. They increased it by $ .15. The amount got me thinking about a basic principle of raising a price that I talk about in my book, High-Profit...
