If you know much about me, you know I’m not a big fan of discounting. I rarely think it should be done.
BUT, I know that sometimes it has to be done. If you find yourself having to discount, you MUST pair it with a reduction in service.
If that sounds crazy, check out the below video to see exactly what I mean.
How to discount correctly:
Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.