Most salespeople are familiar with using two options to close a sale. Sadly, many do it the wrong way.
The tendency is to offer two dramatically different options, but a better approach is to offer two options that are only slightly different.
This technique can often move the customer to a decision faster.
Check out the video to see what I mean:
Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.