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Most salespeople are familiar with using two options to close a sale.  Sadly, many do it the wrong way.

The tendency is to offer two dramatically different options, but a better approach is to offer two options that are only slightly different.

This technique can often move the customer to a decision faster.

Check out the video to see what I mean:

Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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