Sunday evenings are a time for many people to start going through email and getting things lined up for the week to come.
As much as people are trying to plow through email quickly, they’re also still in a little bit of the weekend relax mode — which can mean they will allow their attention to be diverted easily.
Take advantage of this by sending out emails to a few key prospects and customers, with a quick note from you and a link to an article of interest.
I’m always amazed at how much feedback I get from people when I do this. Many times, because they receive them on a Sunday evening, they will take the time to click the link and read the article.
If you follow my prospecting tips, you will recall that I actually say to do this on a daily basis. I know, though, that for some people, daily is just not possible.
If this is the case for you, then try to do it on the weekend.
What makes doing it Sunday evenings so good is many times I’ll get a note back from a sales manager or company executive, who will point out that they plan to share the information with their staff on Monday morning.
To me that’s beautiful, because I’ve now helped them do their job — not because I blabbed on and on about me, but because I shared something that is current and relevant to them.
Don’t limit yourself to only finding information on-line. Many times the information you find might be in a magazine or book or some other hard information source.
When you come across something in print, you can often Google it and find a corresponding on-line link — or you can simply scan the article and create an electronic PDF of it to send.
Don’t miss the opportunity to connect with your prospects and customers with this unique gesture.
It doesn’t take much of your time, but could strengthen the relationship in significant ways.
Copyright 2012, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.