Don’t acknowledge the slow economy when you’re making a sale. No matter what you’re selling, by alluding to the state of the ecomony, you risk losing the sale altogether or being challenged for a discount when you’re about to close. Mentioning it only serves to put the idea in the mind of the prospect that maybe they should either ask for a discount or simply decline to buy.
The best approach is simply to remain 100% confident about what you are offering. Ensure that each question you ask is geared to getting the customer to see for themselves the benefits they’ll realize by buying from you.
