Professional Selling Skills: Selling in a Slow Economy

Don’t acknowledge the slow economy when you’re making a sale.  No matter what you’re selling, by alluding to the state of the ecomony, you risk losing the sale altogether or being challenged for a discount when you’re about to close.  Mentioning it only serves to put the idea in the mind of the prospect that maybe they should either ask for a discount or simply decline to buy.

The best approach is simply to remain 100% confident about what you are offering.  Ensure that each question you ask is geared to getting the customer to see for themselves the benefits they’ll realize by buying from you.  

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