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Do you get uncomfortable when it becomes necessary to discuss a price increase in a business-to-business environment?

This article, based on content covered in a consultative selling program delivered by Mark Hunter, contains helpful insight as to how to prepare your strategy for communicating the price increase as well as some best practice tips to employ when executing it. 

To read it in its entirety, click on the link below.

Selling a Higher Price in a B to B Environment