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Question:  When leaving a voicemail message on a cold-call, is it ok to tell them that you will contact them via email?  It’s often more convenient for them to respond to an email.Response:  No, this is a waste of your energy.  If you’re going to leave a voicemail, don’t say you’re going to send them something immediately.  Rather, wait a few days before sending one (assuming they have not called you back).  It is good to use multiple tactics to cold-call, but stagger them out by a few days to create an enduring impact.

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