A price increase is a state of mind – namely yours! If you don’t completely believe in your price increase, your customers won’t either.
Your customers are buying confidence. They want and expect it, and how you communicate your price increase is going to go a long way in giving the customer confidence. Keep in mind that if you’re delivering the level of service you say you can, then certainly you’re deserving of the increased price.
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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When you sell with confidence and integrity, uncertainty becomes your competitive advantage and the sale becomes logical.
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