Sales Training Tip #144: C-Suite Strategy

When you’re trying to break into the C-Suite (CEO, CFO, COO, etc.), don’t hesitate to develop relationships lower down in an organization as a way of uncovering information. However, it’s important to remember that what you hear at a lower level is not always repeatable at the C-Suite level. The last thing you want to do is share something that may not be totally correct and, ultimately, winds up jeopardizing the status of the lower level personnel you’ve been talking to.