Watch what you say on Twitter. The other day, I received a tweet from a person complaining about a customer they lost and they even mentioned the company’s name. STUPID is the first word that comes to my mind. We have all read about times where somebody in some faraway place gets in trouble for saying something publicly that should have been said privately (or not said at all!). Yet, I saw this first-hand in my circle of tweeters.

As tempting as it is to vent on Twitter or any other social media site, you do so at great risk. Sales is about creating relationships. Even though you may say you could not care less about the company you want to blast in a tweet or other posting, you’re subsequently telling the world that they could be the next one you blast. It all goes without saying: Be careful about what you post and never ever post anything before you have really thought it through.

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