Sales Managers: You Are Responsible for Your Organization’s Culture

company-cultureYour company’s culture is far more important than you realize and don’t think for a moment it’s somebody else’s job.

Everyday your employees come to work, but do they come to engage their minds?

The output of an organization is influenced dramatically by how each person in the organization feels.

Culture is far more important to an organization than most managers believe.  It’s important for several reasons, including the fact it serves as a foundation with regard to integrity and personal performance.

Your employees are taking their cues from you.

They watch you to see how you handle yourself in good times and bad times, and what they see from you becomes what they wind up believing as acceptable behavior.   Culture starts at the top. It does in a family with the parents, it does in a school with the administrators and it does in the workplace with the managers.

Watch a company when they bring in a new CEO from outside the company. Notice how thing change.  Same thing goes for departments within a company when an outside manager takes over.

The impact you as a manager/leader has on your team is far greater than you realize.  Bigger yet is the impact you have in ways you never thought about.

Your people take their behavioral cues from you. To put it another way, as you are now is how your employees will be someday.   Is that scary or is that inspiring?

What are the things you do or don’t do that are impacting how they behave?

Many people are say culture can’t be measured, so it’s not something to worry about.  I’ll challenge that and say a company’s culture can be measured.  It shows up in both the top-line sales numbers and the bottom-line profit results.

Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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