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Recently, I’ve been amazed at the differences that are beginning to appear in the major search engines: Google, Yahoo, MSN, and Ask. Each seems to be tweaking their processes more and more so their results for a particular search can be dramatically different. For those of us in sales, it means we have to sharpen our thinking even more when we are trying to leverage the effectiveness of our websites. If we’re using search engines to help us sell, we must now be careful to not limit our queries to a single search engine.

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