Customer service is as much about integrity as it is about doing things right and it’s time to vent about people who love to twist the truth. Today, I received an e-mail announcement from a major HR trade group about an upcoming event. Needless to say, it didn’t look right and, sure enough, a couple of hours later, a new announcement came out saying that “due to technical difficulties, the previous announcement should be disregarded.” Bunk! Don’t lie to us HR people! Tell us the truth…you blew it! Is it so hard to say, “Oops, we made a mistake. We’re sorry, but please disregard the previous message.” I’m not perfect. I’ve made more than my share of mistakes. But, one thing I’ve learned is that it’s OK to tell it the way it is. And, it’s even better to poke a little fun at yourself for the mistake you made. If you want to create a stellar customer experience, then you’d better treat them with respect. Selling is all about building integrity and, as a sales person, keep in mind that people are watching your every move.