Professional Selling Skills Training: Bad Sales Copy

Marketing materials are often developed by very competent people who know the business well. In fact, they know the business too well and we see the results of this in the final marketing copy. Many times it turns out to be a great product copy, but it is terrible in terms of allowing the customer to understand how they will benefit from the product or service. Next time you develop marketing materials, take the time to get input from real customers before you print them.