Marketing materials are often developed by very competent people who know the business well. In fact, they know the business too well and we see the results of this in the final marketing copy. Many times it turns out to be a great product copy, but it is terrible in terms of allowing the customer to understand how they will benefit from the product or service. Next time you develop marketing materials, take the time to get input from real customers before you print them.
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
Subscribe to Sales Hunter University to learn directly from Mark Hunter. The University has premium content you won’t find anywhere else on Mark’s channels. Amplify your skills with a subscription today.
Subscibe to The Sales Hunter Email list to get the latest posts and exclusive sales content right in your inbox.