In an earlier posting I talked about how important it is to have a presence on the web, regardless of the profession you’re in.  I also have two more suggestions.  First, I encourage everyone to buy your domain name if it’s available in the .com and .net  suffix.  Nothing will make it easier for people to find you on the web if you own your name’s URL.  Certainly there is a possibility that your name is already taken in the form of a domain name, but you’ll never know until you check.  If you can buy the domain name but don’t want to do anything with it, that’s fine. You can view it the same way as buying an empty parcel of property you one day hope to build upon.

Second, do the same with Twitter. In just a short time, Twitter has emerged as a powerful communication tool. In the next couple of years, it is going to morph into an essential business communication tool, and if you have a Twitter account in your name you’ll own your destiny.

Now if you’re truly a “digital immigrant” that doesn’t have a clue, take the easy way out on everything I’m saying and simply find any high school kid, pay him or her a few bucks and you’ll be good to go.

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