One of the best ways to improve your ability to close a sale is to record every objection you hear and develop at least two ways to respond to each. If you do this on an on-going basis, you’ll find yourself much more prepared for any further objections that come at you.
Nothing speaks louder than being unprepared. If you’re presented with an objection you’ve never thought of before, odds are you’ll be scrambling not only for what to say, but also for sounding professional as you’re saying it. Taking the time to record the objections you’ve heard in the past as well as possible scenarios you may come across in the future gives you the ability to formulate the best response to each. Rather than giving an “off the cuff” response, wouldn’t it be a relief to be able to counter their objection knowledgably? Remember, you are the professional.