Question: You say to use first names when you make a cold-call. Should we be concerned that it shows lack of respect (depending on the person we are cold-calling)?
Response: No, using first names does not show disrespect. I’d argue that wasting people’s time going through a bunch of formality shows far more disrespect. Today’s business world is such that formal titles are no longer used (US business culture.) Even when cold-calling, I suggest using their first name only. Using their last name serves to confirm that you don’t know them.