Are you charged with planning meetings at your company? Picking speakers?
One fatal flaw that many meeting planners make is they try to find a speaker that will reach 100% of the audience. What ends up happening is a puke-warm message that is half-heartedly received, if at all.
A better approach is to target your speaker to your audience in a way that the speaker’s message will deeply resonate with about 70% of your audience.
That sounds counter-intuitive, I know.
But check out the video to see what I mean…
Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.