Your buyer is not rational. This isn’t a bad thing. You simply have to be aware of it, and you will be in a better position to sell.
There will always be a level of emotion that comes into the transaction.
Check out the below video to see what I mean:
Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.
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