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Your buyer is not rational.  This isn’t a bad thing.  You simply have to be aware of it, and you will be in a better position to sell.

There will always be a level of emotion that comes into the transaction.

Check out the below video to see what I mean:

break-through-university

 

 

Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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High-Profit Selling

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