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Do you prospect the same way, with the same strategy, no matter who you are trying to reach?  That’s a horrible approach.

If you really want to be successful (which I can only assume you do), then you need to customized your prospecting strategy depending on the industry or type of prospect you are pursuing.

Check out this video to see what I mean:

Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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