Too often we view money as being more important, especially when it comes to making a buying decision.

A few years ago, I was working with a company struggling with coming to grips with the reality that it was going to take money to make money.

What I find interesting is business people struggle over this, when at the same time they’re trying to convince customers to spend even more money with them. It’s especially critical when it comes to sales.

This is why when I’m initially consulting with companies, I’m quick to challenge their unwillingness to invest in their sales organizations, especially if investing money can result in gaining more time.

If sales can be made more effectively, and more importantly faster, with the investment in something, you should make that investment — and sooner rather than later!

The argument I’m making is not to simply throw money at whatever looks interesting. No, what I’m saying is never say no to being willing to invest money for the sake of gaining time.

Time is your most valuable asset, whether it be you individually or your organization. Time is the only thing you can’t get more of, so if that’s the case, doesn’t it make sense to align all of your other resources in a manner that allows you to maximize the time you have? Of course it does!

There has never been a company, organization or group I’ve worked with where I haven’t been able to say time trumps money when it comes to scarcity.

What do you need to invest in to help you and your team create more time?

Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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High-Profit Selling

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