When you write prospecting emails, do you do that on your laptop computer or on your smart phone?
The computer, right? Here’s the problem: Your prospect may very well read that email on a smart phone. And if your subject line and first sentence aren’t grabbing their attention, they aren’t going to read the entire thing.
When prospecting via email, make sure you are writing in a way that will actually pique your reader’s attention.
Check out this video to see what I mean:
Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.
