Could an even price be hurting you?

I think a better approach is going in with an odd price.  Instead of saying something costs $1,000… say it costs $997.47.   If you go in with an odd number, it makes it feel like there has been more thought put into the price — that it truly is an accurate price.

This is key if you want to build your customer’s level of confidence.

Check out the below video to see what I mean.


Copyright 2012, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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