Could an even price be hurting you?
I think a better approach is going in with an odd price. Instead of saying something costs $1,000… say it costs $997.47. If you go in with an odd number, it makes it feel like there has been more thought put into the price — that it truly is an accurate price.
This is key if you want to build your customer’s level of confidence.
Check out the below video to see what I mean.
Copyright 2012, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.
