If you are emailing senior level people, make sure the email can be read on a smart phone. This is vitally important.
Your message needs to be concise. And be sure to not include attachments or elaborate signature lines.
You want the person to read your email, right?!
Check out the below video to see what I mean:
Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.