If you are constantly selling at a discount, you aren’t really selling!
Anyone can discount! And when you do it, you are really just taking orders. You are conditioning yourself to always rely on a discount, and you are conditioning the customer to always expect a discount.
Stop it! Sell without the discount.
Check out this video to see what I mean:
Copyright 2015, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.