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Obviously negotiation is part of being in sales.

So why is it that so many salespeople aren’t better at it?

While we could dissect this several different ways, I want to tap into the one thing that you must consistently do if you want to rock when it comes to negotiating.

You must take good notes. I know. It sounds so basic, doesn’t it?

Well, surprisingly, so many salespeople think they will simply “remember” everything that happens when they meet with a customer.

Bad idea.

The thing about negotiating is that to do it well, you need to be preparing long before the actual negotiations take place.

You need the kind of detailed information that is too valuable to trust to your memory alone.

The one thing you must do is take good notes each and every time you meet with a customer.  For more on this, spend just three minutes watching this video on the Power of Taking Good Notes.

You, your sales motivation and your profit margin won’t regret it.  Trust me.

Copyright 2011, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

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