Last week, a salesperson contacted me to say that their sales were not growing despite having read a number of sales tips that they believed really fit their sales needs. After spending a couple of minutes talking to the person, I helped them realize that they had been merely thinking about the sales training tips, not really putting them into use. Unfortunately, I’ve heard this issue many times before. Often salespeople like what they hear and know what they need to do, but, in the end, fail to do anything about it. It’s imperative that you don’t just read or think about something. Get out there and do it! (Gee, isn’t that what a certain shoe company says to do?)

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