When communicating the cost of your products and services, always do so with pride and confidence. It’s definitely not the time to appear to be begging.
Confidence is more important now than ever! Companies and individuals are being more hesitant in their purchases, so it only makes sense that confidence is a huge issue. If you’re not 100% confident in your product or service, there is no way your body language will override what you are trying to communicate and your customer will never believe in what you’re selling.
Over the past few months, I have watched some salespeople move into the “begging” role and be successful in closing a deal. However, they were only successful once. I believe this occurred because as soon as they began to appear as if they were begging, they lost complete confidence in what they were selling and couldn’t muster the strength to get even one more prospect to the point of closing.