The last couple of weeks, I’ve had the opportunity to speak to several different associations and groups at their annual conferences. I have noted that the people who are attending these conferences are the ones who are serious about their business and about not letting the economy impact their success. Attitudes have been very positive. These individuals are focused on finding the things they can be doing now to ensure that when the economy turns around, they are the ones who will grow the fastest.

Consider this. If you’re somebody who is thinking you can’t attend a trade association conference of some type because you need to save money, you’re making a huge mistake. My observation is that attending a trade association meeting now is more important than ever.

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