Great companies will use a slow-down in the economy as a chance to grab market share. If your industry is currently slowing, consider what you could be doing to increase your selling presence and grab market share from your competition.
I can’t emphasize this enough. Don’t allow yourself to get sucked into the traditional way of responding to a slow-down by cutting expenses in sales and marketing. When you do this, you’ll never be able to ramp back up fast enough when the market does return. The result is that you’ll not only lose business in the short-run, but also in the long-run.