Don’t forget to sell to the outcome / result. It sounds basic, yet we often sell based on the product’s features and not on what it will do for the customer. Think about your last sales call. What were you selling to? Do you need to get back to the basics?
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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